• Cypress Baptist Identity 1
  • Cypress Baptist Identity 2
  • Cypress Baptist Identity 3
  • Cypress Baptist Identity 4
  • Cypress Baptist Identity 5
  • Cypress Baptist Identity 6
  • Cypress Baptist Identity 7

Cypress Baptist

Identity Design

With approximately 2,000 members and a brand new building constructed, Cypress Baptist needed an updated visual identity that reflected its vitality and relevancy, while still drawing on the equity that had been built by its previous logo mark. I retained the basic approach of putting the cypress tree within the C, but in a more refined and modern way. Since a visual identity is so much more than a logo, I created a system of typefaces, colors, and visual elements to support the new look.

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