• Laundry Love 1

Laundry Love

Identity Design

For those living below the poverty line, washing clothes presents both a logistical problem and a financial hardship. Laundry Love, an outreach ministry of ClearView Church in Shreveport, LA, partners with four local laundromats to wash and dry the laundry of any patron on the second Tuesday of each month.

First, I gathered as many different iterations of localized Laundry Love logos as I could find. Most focused on the laundry basket and/or heart, but none (that I found) had explored the machines themselves. That direction, and a firm commitment to simplicity, resulted in the final logo, which is now being used by other Laundry Love initiatives across the country.

Previous Project All Projects Next Project