American Advertising Federation Membership Brochure
Around since 1937, Shreveport’s ad club has a rich and storied history. As with any organization, it has experienced its fair share of ups and downs and was having difficulty connecting with younger creatives who viewed the club as out-dated and irrelevant. To capture attention and communicate both relevance and humor, the immortal words of Vanilla Ice and attention-grabbing orange were used to tell AAFSB's story. AAFSB experienced a 150% spike in membership the year the campaign was implemented.