• Fuller Grocery Identity 1
  • Fuller Grocery Identity 2
  • Fuller Grocery Identity 3

Fuller Grocery & Deli

Identity Design

The Fuller Grocery & Deli, a non-profit enterprise, is a small community grocery that addresses the need for an accessible source of fresh, healthy foods in a neighborhood once designated a food desert. The logo solution connects to the area’s visual vocabulary of hand-lettered window signage in local businesses.

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